Target Markets

Our Marketing Plan has positioned the firm strategically in geographic areas through both advertising and Business Development, providing a comprehensive, first-class trading tool to its retail clientele.  We distinguish our firm from other retail forex trading houses in our commitment to customer service.  Many existing forex brokers have become complacent in this business, believing that since fewer choices now exist for the consumer they can relax their servicing efforts.  It is our goal to be the market leader that will set the standard in the industry.

We cannot survive just waiting for the customer to come to us. Instead, we deliver our message through many channels, including Web based advertising, training sessions, hotel seminars, and event sponsorship. Through an active internet presence, informational offerings, and a competitive Forex business, the firm is increasing its visibility and international recognition and, in the process, establishes our reputation among new customer groups. Our professional support materials includes brochures offered on our own web site which can be downloaded or sent in hardcopy, along with quality educational material in the form of FAQs, market and government reports and historical background offered through our newsletters.  A focused marketing effort carrying our message through these channels brings the desired clientele to Spotfx.  A strong commitment to delivering on our message is vital for our growth and survival.